Privacy Policy for Brighton Dental Care

Brighton Dental Care may collect, use, and disclose Personal Data and other information as outlined below. This policy explains the ways in which we handle your data, particularly in relation to the messaging services we provide.

Types of Data We Collect

1. Personal Information:

1. • Contact Information: This includes details such as your name, phone number, email address, and any other personal information you voluntarily provide to us when opting in for text messaging services or interacting with our platform.
   • Text Messaging Data: This includes the content of messages you send or receive through our text messaging service, including appointment reminders, confirmations, promotional offers, and transactional updates.

1. Usage Data:

1. • This includes data about how you interact with our messaging services, such as delivery statuses, response times, and error logs, which help us ensure the proper functioning of our service.

1. Device Information:

1. • We may collect details about the device you use to interact with our services, such as your device model, operating system, and other technical information necessary to ensure message delivery.

How We Collect Data

1. Opt-In Forms:

1. • When you subscribe to our messaging service (e.g., for SMS reminders or marketing), you may provide us with your phone number and other relevant details through online forms or in-person sign-ups.

1. Text Messaging Interactions:

1. • We collect data when you send or receive messages, respond to surveys, or engage with our text messaging campaigns.

1. Third-Party Integrations:

1. • We may use third-party platforms and service providers (such as VoIP platform providers or SMS gateway vendors) that assist in delivering messages. These providers may collect and process data on our behalf, as necessary for the messaging service.

How We Use Your Data

1. Deliver Messaging Services:

1. • We use your personal data to send you SMS messages such as appointment reminders, confirmations, promotions, and other updates related to our services.

1. Service Improvement:

1. • We analyze usage data and interaction logs to monitor service quality, improve message delivery, and tailor communications to your preferences.

1. Customer Support:

1. • We may use your contact information to respond to inquiries, resolve issues, and provide support related to our messaging services.

How We Share Your Data

1. Third Parties that Help Provide the Messaging Service:

1. • We will not share your opt-in consent or data related to the SMS short code campaign with third parties for purposes unrelated to the campaign. However, we may share your personal data with third-party service providers who help us deliver the messaging service. This includes, but is not limited to, platform providers, phone companies, and other vendors who assist with message delivery. Consumer information is not shared with third-parties for marketing purposes.

1. Affiliates:

1. • We may disclose your personal data to our affiliates or subsidiaries for internal business purposes. However, the use and disclosure of your personal data by these affiliates will be subject to the terms of this policy.

1. Legal Disclosures:

1. • We may disclose your personal data if required by law, to protect our rights, or in response to a valid legal request (e.g., a subpoena or court order).

1. Opt-In Data Exclusion:

1. • Your opt-in data for SMS campaigns and consent information will not be shared with third parties, other than those necessary for the purpose of delivering the messaging service.

Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. If you choose to opt-out of our messaging services, we will discontinue processing your data for messaging purposes, though certain data may be retained for legal or record-keeping purposes.

Data Security

We take reasonable precautions to safeguard your personal data from unauthorized access, alteration, or disclosure. Our data protection measures are designed to ensure the security of the information you share with us.

Your Rights

You have the right to:

• Access the personal data we hold about you.
• Correct any inaccuracies in the personal data we have collected.
• Request deletion of your personal data (where applicable).
• Opt-out of receiving SMS messages at any time by following the opt-out instructions provided in the message or contacting us directly.

Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact Brighton Dental Care.